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I
was very disturbed by a tasteless
commercial on CBS prior to the
news the other evening. The
commercial was for RAID and
depicted a situation where a
woman was mopping a kitchen
floor and you hear a man's voice
speaking to her in a threatening
manner. The woman looks bruised
and scared. At the end of the
commercial she turns to confront
the man and they show a cartooned
roach swearing he'll change,
she then sprays the roach with
RAID. Now S.C. Johnson may have
not intended this to be offensive,
however it is incredibly insensitive
and tactless. This message is
being put on every available
address regarding domestic violence
on the net and letters written
directly to S. C. Johnson by
both individuals and associations
including N. O. W. WPEC in West
Palm is the affiliate station
here and are being written to
as well as they do not have
an E-Mail yet. I would hope
that your public relations department
will look into this commerical
and take it off your station.
I am a survivor of Domestic
violence and have not been near
my abuser for over 16 years.
Watching that commercial caused
the same physical response I
had when my husband walked through
the door at night. I can't imagine
what it does to women who are
not as far away from it or are
still in those horrible circumstances.
Please, please look into this
and get it off the air! Thank
You, Tracy
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