 |
Thanks
for your note and congratulations
on your work. As for Women in
the Marketing Procedure--I would
guess that the best place to
start would be an advertising
firm. For starters, I would
contact Advertising Women
of New York (153 East 57th
Street, New York, New York 10022;
#212-593-1950). They may have
a website or address, but unfortunately,
I don't know it.
Also, you might want to contact
Working Woman Magazine,
which has done several stories
on this and given the content
of the magazine, which has advertising,
they might have first hand experience.
There is also a great article
by Gloria Steinem--"Sex, Lies
and Advertising". This focuses
on how advertising limits editorial
content of magazines and often
times they miss the point about
how to market to women. This
article is available in her
book, Moving Beyond Words.
Good luck and I hope this helps.
—Amy
|
