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Alexis --
It's great that you approached
your employer about this
and even better than they
want to move ahead.
In general,
I would suggest taking the
same steps that Karen took.
For starters, there is a
great group based in CA --
the Family Violence Prevention
Fund, they do national work
as well as tons in state.
I would contact them get
some of the statistics from
your state and start with
those.
Choose one aspect
of the issue that speaks
to you and then build the
campaign around that. I'm
not sure the grocery store
has their bags already printed
with their logo, etc...,
but I would approach the
company who does those and
see what the cost would be
to have additional text on
the bags. Ideally this would
be a relatively nominal cost
and the grocer would be willing
to underwrite it.
I also
think a key component of
this would be to educate
the employees of the store
about the campaign -- this
way they can answer questions
when customers ask them.
And on that note -- I think
you have to be clear about
your purpose -- public education?
listing a local hotline number,
etc..... I'm not sure what
type of community your store
exists in, but perhaps it's
affluent and progressive
and the assumption is that
violence doesn't happen in
their community/sphere.
The
campaign then could be something
to the effect of -- "it's
closer to home than you think" or
something to eliminate the
stereotype that it's a certain
person or community.
I hope those ideas help --
also I'm sure that Karen would
answer questions. I don't seem
to have her email in front
of me, but I could get if you
want.
Thanks for reaching out
and good luck, it's a great
idea,
-- Amy
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